Why User Centered Design is outdated

Patricia Reiners
8 min readFeb 16, 2022

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It’s time for the next step: from individualistic design to socially centered design

🚫 Why User Centred Design isn’t forward-looking

It is worth taking a brief look at developments over the last few decades. User Centred Design (UCD) is an approach to designing interactive systems that places the user and their needs at the centre of the design process. This approach has…

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Patricia Reiners

UX/UI Designer from Berlin and an Adobe Creative Resident 2019 ✨ I am passionate about future cities, technology and innovation.